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Elodie Garamond, Founder of Yoga Play: "Yoga Changes the Way We See Ourselves"

Editor’s note: This article first appeared in the print edition of the Spring/Summer 2022 issue of Luxus + Mag. Click here to see the full issue.

In 2013, Elodie Garamond founded Tiger Yoga Clubs. Enhanced places for yoga, also pilates, barre, chi-junk and meditation. Under her leadership, a network of 5 studios was created in Paris and Deauville, as well as spas in partnership with luxury hotels, a training academy (La Maison du Tigre, Paris 17) and an online yoga platform (Yoga Play) …

The Covid crisis unfortunately had a reason for the clubs who had to close. But Elodie Now it’s back with a new energy, refocusing on its Yoga Lifestyle brand, its academy, spas (three in Paris and Deauville), and especially play yoga.

© Yoga Play

How does your yoga style differ from others on the market?

I suggest an approach that is a true art of living rather than a simple mathematical line. In addition to working on breathing and meditation, we also suggest teaching ancient (Vedic) texts. These are all rituals we’ve made into our Yoga Play app. While it already has 30,000 users, including 8,000 paid users, our ambition is to make it the #1 app for the art of live yoga. We have agreements with about 15 hotels in France, so that our offer is suggested in their rooms.

Has the crisis of hunger and confinement increased the proportion of women and men who take care of themselves and do an activity like yoga?

definitely. Before Covid, a lot of people were procrastinating. They discovered yoga during lockdown and removed their psychological brakes: ‘I don’t have time’, ‘I’m not flexible’, ‘Not mine’… – Suspects arrive at our clubs especially first time men.

© Yoga Play

How do you deal with the issue of body neutrality? Can yoga help women (and men) change how they view themselves?

Of course it can. In the face of dysmorphophobia, this ability to negatively judge our body, we can discover, thanks to yoga, the intelligence of the body and all its resources. This interrupts judgment and allows us to have a more benevolent view of ourselves.

see also

What is your personal idea of ​​wellness today?

It is a system of life and a way of listening to oneself. We are far from the 80s when luxury was associated with beauty. Today, we tend toward inner luxury that can be seen from the outside.


Featured Image: © Flammarion


[EN] CLAIRE DOMERGUE, a communications specialist in the luxury sector, surrounds himself with experts to create the first media dedicated to luxury and fashion economic news. The last part draws the attention of its readers to all the major players in these sectors who share their experiences, insights and knowledge. More than a specialized website, LUXUS PLUS is a multi-sector information system, which has become a reference monitoring tool for luxury fashion professionals. Our newsletters help educate our readers about the changes affecting the luxury industries. Thanks to increased hours and excellent knowledge of the sector, we are interested in the main economic and technical advantages of fashion, luxury watchmaking, jewelry, equipment manufacturing, cosmetics, real estate, hotel rates, *** ***[FR] Claire Dommergue, Communications Specialist in the Luxury Sector, Top Expert Expert in Prime Media, Psychology and Economics at Luxe et de la mode. Specialty apparel specialty apparel in lectures on the category of key representatives of sectors representing experiences, insights and knowledge. In addition to being featured on the web, Luxus Plus is a multi-sector information system, designed for the luxury profession and status. There are a number of newsletters that actively contribute to sensitizing the booms associated with the luxury industries. Grâce à une veille accrue et à une excellente connaissance du section, nous nous intéressons aux Principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, l’étiques de parfué, la haute horlogerie, …