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Apple TV+ celebrates first major sports moment with Yankees and Red Sox

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New York Yankees’ Giancarlo Stanton #27 hit teammate Aaron Judge after hitting a two-run homer in the first inning in a game between the New York Yankees and the Washington Nationals at Nationals Park on Thursday, July 23. We were greeted by #99. 2020 Washington DC.

Alex Troutwig | Major League Baseball | Getty Images

The most anticipated sports match on TV this Friday won’t be on TV.

Streaming on Apple TV+.

Apple’s streaming service has exclusive rights to the Red Sox playing the Yankees on Friday. The game is in the spotlight not only because the Yankees are likely to face their top rivals heading into the playoffs, but also because Star Slugger Aaron his judges are closer to his league home run record than the Americans. It’s also because it’s been on and might break it on Friday.

This reflects Apple’s ambition to become a live sports service, as well as other business goals, such as high-profile games increasing Apple’s subscriber base and making Apple products more valuable to current users. It’s a primary test to see if it helps. Rather than following one team, Apple’s baseball coverage opts for one or two marquee matchups every Friday night. will see the biggest stars of baseball’s most valuable teams chase decades-old records.

Live sports can be a powerful tool to attract users to new services. For example, according to a memo seen by CNBC, when Amazon Prime aired football last Thursday night, he amassed the most new Prime subscribers in a three-hour period in the company’s history, making it a Black Friday-like deal. Exceeded a big shopping day.

That said, professional football still garners more attention in the United States than baseball. (Nielsen said 13 million people watched his NFL broadcast on Amazon last week. According to the New York Daily News, 400,000 viewers is a good night for his YES network. Amazon Co-owner of his YES.)

When Apple started airing MLB earlier this year, it said the game would be free for a “limited time”, but has yet to start charging for access to the baseball game. You don’t need to pay $5/month for Apple TV+, just (account). The service is free, but some users have expressed frustration that the game is not on the regular channels of regular broadcasters.

With anticipation so high for Friday’s game, the Yankees’ home channel YES tried unsuccessfully to regain coverage from Apple, The New York Post reported Thursday.

Apple doesn’t disclose how many subscribers or viewers will have for shows and broadcasts on Apple TV+. It takes a quality over quantity approach and focuses on awards as a key metric for judging the success of a scripted show.

departs from its historical predilection to create Apple TV+ apps for several non-Apple platforms, including Roku, Amazon’s Fire TV, Google TV and game consoles, allowing broadcasts to reach a wider market. I made it

In addition to baseball, Apple also has an exclusive broadcast deal with Major League Soccer. But the NFL is still the biggest sports streaming award. As CNBC previously reported, Apple has bid on the NFL Sunday Ticket, a package of rights to unmarketed NFL games, competing with Amazon and ESPN parent Disney.

Apple declined to comment on viewership figures.